U.S. network NBC’s broadcast of the Beijing Olympics opening ceremony began Friday with hosts and experts on air discussing China’s alleged rights violations including its treatment of minority Muslim Uyghurs.
NBC featured China experts who spoke in stark terms about the status of Uyghurs and other Muslim minority groups in China’s northwest region of Xinjiang, among other controversies facing the host country.
Those experts joined host Mike Tirico in an interview from the opening ceremony stadium. Co-host Savannah Guthrie joined the broadcast from NBC Sports headquarters in Stamford, Connecticut.
“Western governments, the White House, human rights group allege that the Chinese government is engaged in a systematic repression of Muslim Uyghurs in Xinjiang,” said Andy Browne, editorial director of the Bloomberg New Economy Forum and one of two China experts hired by NBC for its broadcast.
“They allege that this is a massive program of social engineering aimed at suppressing Muslim Uyghur culture, language, tradition, identity. They allege a host of human rights abuses, forced labor, coercive birth control practices, indoctrination, and that this all adds up to a form of cultural genocide.”
The United States has deemed China’s treatment of the Uyghurs to be genocide. China denies allegations of genocide or other human rights abuses, and says its camps in Xinjiang provide vocational training and are needed to fight extremism.
In 2014 NBCUniversal paid $7.65 billion to extend its exclusive U.S. broadcasting rights for the Olympics through 2032. NBC’s contract for the Beijing Games is by far the world’s largest.
Human rights groups and a U.S. congressional committee have urged Comcast Corp – NBC’s owner – to cover China’s rights violations during the Olympics.
Rights and press freedom groups have also voiced concerns about the ability of NBC and journalists in general to freely report during the Olympics, citing Beijing’s clampdowns.
The narrator of a pre-recorded NBC video segment Thursday detailed “other concerns that have also contributed to this latest flashpoint between the U.S. and China,” including the escalation of crackdowns on pro-democracy sentiment in Hong Kong.
In a presentation to reporters last month, NBC said its broadcast coverage of the Games would include the “geopolitical context” of China as the host nation.